There are some kernels of brilliance scattered amid the dead spaces of “Creative Control,” a microbudgeted techno-drama.
In a near-future Brooklyn, marketing consultant David (played by Benjamin Dickinson, the film’s director and co-writer) is assigned to create an ad campaign for Augmenta, a new form of augmented-reality glasses that will add a high-tech layer to the viewer’s reality. After deciding to give a pair to a hip artist — in this case, the musician/comedian Reggie Watts, here wittily sending up his own image — David starts noodling with a pair himself.
While he ignores his flighty yoga-instructor girlfriend, Juliette (Nora Zehetner), David starts to create a sexy avatar based on Sophie (Alexia Rasmussen), the fashion-designer girlfriend of his best friend, Wim (Dan Gill), a philandering photographer. David and Sophie start crushing on each other, but it’s nothing to the sparks David feels with her simulated version.
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