Nov 9, 2022
From Pitless Cherries to Softer Kale, This Startup Is Using CRISPR to Make Better Produce
Posted by Dan Breeden in categories: biotech/medical, genetics
Based on marketing activation events the company ran over the summer in Seattle, Austin, and Palo Alto, the outlook for their first product looks pretty rosy. They gave away bags of salad (which were clearly labeled as being gene-edited) consisting of red-and green-leaf mustard greens, and asked people to complete a short survey about it. Adams estimated that more than 6,000 people tried the salads, and over 90 percent responded that they were “very motivated” or “somewhat motivated” to buy the product.
A New Green Revolution?