Jul 1, 2014
Data Science: What the Facebook Controversy is Really About
Posted by Seb in category: ethics
Facebook has always “manipulated” the results shown in its users’ News Feeds by filtering and personalizing for relevance. But this weekend, the social giant seemed to cross a line, when it announced that it engineered emotional responses two years ago in an “emotional contagion” experiment, published in the Proceedings of the National Academy of Sciences (PNAS).
Since then, critics have examined many facets of the experiment, including its design, methodology, approval process, and ethics. Each of these tacks tacitly accepts something important, though: the validity of Facebook’s science and scholarship. There is a more fundamental question in all this: What does it mean when we call proprietary data research data science?
As a society, we haven’t fully established how we ought to think about data science in practice. It’s time to start hashing that out.