Lifeboat Foundation

Many great ideas in this article!

For the last few years, Goodyear has rolled into the Geneva Motor Show with new tire designs that could be described as intriguing concepts at best and crazy, outlandish ideas at worst. Either way, they do provoke thought around the future of transport and this year’s rendition is no different, hiding living moss inside the sidewall to cleanse the surrounding air as the car rolls down the road.